As a mortgage professional, I work closely with real estate agents every day, and one challenge I hear consistently right now is: “How do I find more listings?” The current real estate market may be cooling slightly from the frenzy of the past few years, but sellers are still out there—they just need the right reason and reassurance to make a move.

If you’re a real estate agent looking to grow your listing inventory, here are some practical, market-smart strategies to help you attract motivated sellers in today’s environment:

1. Educate Potential Sellers About Equity Opportunities

Many homeowners are unaware of how much equity they’ve gained over the past few years. With home values climbing significantly in Southern California and beyond, now is the time to help them understand the potential they’re sitting on.

Your move: Offer free, no-obligation home equity reviews and pair them with a “what you could afford next” conversation. Partner with a mortgage pro (like me!) to pre-qualify them for their next home before they even list.

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2. Address the “Golden Handcuff” Interest Rate Concern

One of the biggest reasons homeowners are hesitant to sell is the fear of giving up their low-interest rate. They’re asking, “Why trade a 3% rate for 6%?”

Your move: Reframe the conversation. Show them the long-term value of moving up now before prices increase further. We can work together to offer creative mortgage solutions—such as buydowns, adjustable-rate options, or temporary rate relief—that make the transition more financially comfortable.

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3. Leverage the “Move-Up Buyer” Message

Some of your best seller leads might be buyers in disguise—families that have outgrown their current home, need a better school district, or want to reduce their commute. These are ideal listing opportunities hiding in your buyer pool.

Your move: Market a “Sell & Buy Upgrade Plan.” Show clients how selling their current home and moving up may be more feasible than they think, especially if they work with a strategic team (you and your preferred lender).

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4. Use Local Market Data to Build Trust

Generic market updates won’t cut it anymore. Sellers want hyper-local insight.

Your move: Post weekly updates on specific neighborhoods, price trends, and days on market. Show people you’re the local expert who knows their street better than the big real estate portals. Ask your lender partner to help create engaging visuals or co-branded flyers and content.

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5. Tap into Your Past Clients and Sphere of Influence

In today’s market, trust is everything. Your past clients are a goldmine of referrals—if you stay top of mind.

Your move: Send quarterly home value updates, anniversary cards, or home maintenance tips. Even better: offer a free consultation for their friends or family considering selling. This is a soft but effective way to generate referral listings.

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6. Market with Purpose, Not Pressure

Today’s sellers are cautious. They don’t want to be sold—they want to be understood.

Your move: Create content that speaks to their concerns: “Should I wait to sell?” “How do I buy and sell at the same time?” “What’s my home really worth today?” Be the guide, not the salesperson.

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Let’s Team Up to Win More Listings

As a mortgage partner, my job is to help you win more business, not just close loans. That means co-marketing, co-hosting events, and building strategies that help you get in front of more sellers with confidence and clarity.

If you’re ready to stand out in your market, attract motivated homeowners, and grow your listings, let’s connect. Together, we can create more success for you—and more opportunities for your clients.

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Need help building a custom seller attraction strategy or co-branded marketing materials? Let’s schedule a strategy call this week.

What customers say about Freedom Choice Lending

Absolutely the best rates and service! This is definitely your go to Loan Service. David and Stephanie always made sure we had the most recent update on our loan status; they went above and beyond to get us into our dream home within our budget! – Lucero Rocha

David and his team are simply amazing. Very professional and effective. I am forever thankful. They go far and beyond to help people get their loan approved and most importantly they are honest and reliable. – Margarita Colon

David Delgado – NMLS #349079
President/CEO
Main Office (866) 587-6927
Freedom Choice Lending
NMLS #1998153
www.FreedomChoiceLending.com