By David Delgado | Freedom Choice Lending

In today’s real estate environment, the agents who win aren’t just great negotiators — they’re great communicators. They know how to work with different personalities, adapt their approach, and lead clients and team members with clarity and confidence.

That’s why so many top teams quietly rely on one tool to build stronger relationships, reduce friction, and increase conversions:

The DISC Personality Profile.

If you want smoother escrows, stronger team culture, and more effective partnerships with lenders, ISAs, TCs, and buyers — DISC is your cheat code.

Let’s break it down.

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What Is DISC (and Why Real Estate Agents Should Care)?

DISC categorizes personalities into four main styles:

• D – Dominance
  Fast-paced, decisive, results-driven, direct.
• I – Influence
  Enthusiastic, social, expressive, relationship-driven.
• S – Steadiness
  Patient, loyal, calm, dependable, team-oriented.
• C – Conscientiousness
  Analytical, detail-focused, systematic, slow to trust.

Every buyer, seller, team member — and yes, every lender you work with — fits into one of these primary categories.

When you understand how each style communicates, makes decisions, and responds under pressure, you become the agent who:

✔ Prevents misunderstandings
✔ Closes clients who ghost other agents
✔ Builds high-performing teams
✔ Creates smoother, drama-free escrows

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How DISC Transforms Your Partnerships (Especially With Your Lender)

Here’s how top-producing agents use DISC not just for clients — but to strengthen partnerships across their business ecosystem.

1. Building a Team That Actually Works Together

Many teams fail because they hire duplicates of themselves.

A strong real estate team thrives on balance:

• D’s push listings, negotiations, and lead conversion.
• I’s elevate culture and client experience.
• S’s nurture pipelines and handle follow-up with warmth.
• C’s ensure compliance, contracts, and operations are airtight.

When each person is in the right seat, performance becomes predictable — and friction disappears.

2. Creating Smoother, Faster Escrows

Every personality type responds differently during the loan process:

• D’s want bullet points, timelines, and the fastest path to closing.
• I’s want reassurance and communication that feels upbeat.
• S’s want to know everything will be okay and no one is rushing them.
• C’s want the fine print, the data, and the logical explanation.

When you match your communication style to theirs — and your lender does the same — deals close faster and clients feel more confident.

This is exactly how I operate at Freedom Choice Lending:
Your clients get communication tailored to their DISC style for a smoother loan experience.

3. Strengthening Your Agent–Lender Partnership

A powerful partnership isn’t about closing one deal — it’s about building alignment.

Here’s how DISC impacts agent–lender synergy:

• D Agents: Want speed + results.
  → I bring fast pre-approvals, direct updates, and clear action steps.
• I Agents: Want energy + connection.
  → I provide upbeat communication and co-branded marketing support.
• S Agents: Want stability + trust.
  → I give consistent communication, patient explanations, and predictable systems.
• C Agents: Want accuracy + precision.
  → I deliver detailed breakdowns, data-driven comparisons, and complete transparency.

When we match each other’s styles, workflows become effortless.

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4 Ways to Use DISC to Strengthen Your Real Estate Team

1. Use DISC for Hiring

Stop hiring from your gut — hire for what your team is missing.

2. Use DISC for Lead Conversion

Match how you speak to how your client decides.

3. Use DISC for Conflict Resolution

Understand what triggers each style under stress.

4. Use DISC for Better Collaboration With Your Lender

Build a partnership where communication flows naturally.

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Examples of DISC in Real Estate (Quick Scenarios)

A D-Type Buyer

“Just show me the numbers. What’s the best deal?”

→ Keep it short. Show value. Present the path to win.

An I-Type Seller

“I want to feel excited and supported during this!”

→ Celebrate wins. Share the vision. Keep the energy high.

An S-Type Buyer

“I’m nervous — this is a big step.”

→ Slow the pace. Give reassurance. Offer step-by-step guidance.

A C-Type Investor

“I need the full breakdown and supporting data.”

→ Bring spreadsheets, comps, and logic.

Understanding these differences removes friction — and creates closings that feel effortless.

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Final Thoughts: DISC Makes You a Better Agent, Teammate, and Leader

When you master DISC, you don’t just close more deals —
you build partnerships that last.

As your mortgage partner at Freedom Choice Lending, I tailor my communication to your style and your clients’ styles to ensure:

🔹 Fewer surprises
🔹 Faster closings
🔹 Happier clients
🔹 Stronger repeat + referral growth

Direct Line (562) 281-6163
Main Office (866) 587-6927
David Delgado – NMLS #349079
Presiden/CEO
Freedom Choice Lending
NMLS #1998153

Click Here To Schedule a 15 Loan Consultation Call

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